Research Methods for the PRAD Professional
ASSIGNMENT OVERVIEW: Brand Audit - Secondary Data Analysis
Prior to engaging in a partnership with Future Founders, our assignment was to conduct a secondary data analysis surrounding the company and its history. The assignment provided an opportunity to gather, synthesize and draw conclusions from this secondary data, and later informed the methodology used to inform the data needed from primary research efforts.
Crimson Hexagon familiarity
Secondary research ability
Concise written analysis