Brand Audit

FUTURE FOUNDERS

CLASS:

Research Methods for the PRAD Professional

PROFESSOR:

Matt Ragas

CLIENT:

Future Founders

ASSIGNMENT OVERVIEW: Brand Audit - Secondary Data Analysis

Prior to engaging in a partnership with Future Founders, our assignment was to conduct a secondary data analysis surrounding the company and its history. The assignment provided an opportunity to gather, synthesize and draw conclusions from this secondary data, and later informed the methodology used to inform the data needed from primary research efforts. 

SKILLS:

  • Crimson Hexagon familiarity 

  • Secondary research ability

  • Concise written analysis