Crisis Analysis

LULULEMON

CLASS:

Crisis Communication Management

PROFESSOR:

Jim Motzer

CLIENT:

lululemon

TEAM:

Meghan Conwell, Elizabeth Romano

ASSIGNMENT OVERVIEW: 

As part of our course, each group was asked to "guest professor" for an assigned crisis case study. Our group analyzed and presented on the 2013 lululemon crisis involving Founder and CEO Chip Wilson, regarding the quality of the clothing materials..

SKILLS:

  • Research

  • Key Messaging

  • Crisis structure