On-Premise Activation

Leinenkugel's

AGENCY:

Jacobson Rost

CLIENT:

Leinenkugel's

TEAM MEMBERS:

Creative:

Tom Gorton

Justin Soest

Bryce Wergin

Account:

Alison Sheehy

OVERVIEW:

With a number of delicious, refreshing beers, Leinenkugel's wanted to let its fans on a little Northwoods secret they call "Family Brewology." Family Brewology is an on-premise activation that invites beer drinkers to put a twist on their everyday favorites by combining two Leinenkugel's beers to create a brand new flavor. The activation features ten different recipes and as a personal touch, the program pays tribute to the Leinenkugel's family by specifically calling out Dick's, John's and the sixth generation's favorite mixes.

 

RESPONSIBILITIES:

  • Assisted in the strategic selection of the appropriate tools and program materials for the on-premise activation

  • Actively worked alongside the internal creative team to ensure timelines were met and all materials were on-hand

  • Day-to-day contact with the brand team and three other agency partners

  • Worked with procurement to coordinate the production of four tools and 35 digital assets

  • Facilitated eight rounds of feedback and reviews based on evolving program direction

RESULTS:

COMING SOON