With a number of delicious, refreshing beers, Leinenkugel's wanted to let its fans on a little Northwoods secret they call "Family Brewology." Family Brewology is an on-premise activation that invites beer drinkers to put a twist on their everyday favorites by combining two Leinenkugel's beers to create a brand new flavor. The activation features ten different recipes and as a personal touch, the program pays tribute to the Leinenkugel's family by specifically calling out Dick's, John's and the sixth generation's favorite mixes.
Assisted in the strategic selection of the appropriate tools and program materials for the on-premise activation
Actively worked alongside the internal creative team to ensure timelines were met and all materials were on-hand
Day-to-day contact with the brand team and three other agency partners
Worked with procurement to coordinate the production of four tools and 35 digital assets
Facilitated eight rounds of feedback and reviews based on evolving program direction