This summer, Pilsner Urquell is teaming up with beer festivals large and small across the country to bring The Original Pilsner to all beer fans. With tier one and tier two activations, the tour is scheduled to stop in 12 different locations between May and October.
Collaborated with multiple agency partners in the fields of PR and event marketing
Facilitated four meetings across six teams to collaborate on final artwork
Coordinated the creation of 10 giveaway prizes, a 10x10 tent set up, a 10x20 tent set up and a two-sided festival activation
Routed creative and tactics through appropriate legal teams to ensure approval on all festival efforts