CLASS:

Agency Management

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PROFESSOR:

Ron Culp​

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CLIENT:

WPP​

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TEAM:

Rachel Mihulka

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ASSIGNMENT OVERVIEW: 

Each team selected one of the industry's major holding companies and conducted research and analysis to understand the holding company's history and current state. This research was then translated to a placemat, verbal presentation and finally, a 500-word blog post on Culpwrit.com.

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SKILLS:

• Research analysis

• Research presentation

• Industry knowledge