Industry Research

WPP

CLASS:

Agency Management

PROFESSOR:

Ron Culp

CLIENT:

WPP

TEAM:

Rachel Mihulka

ASSIGNMENT OVERVIEW: 

Each team selected one of the industry's major holding companies and conducted research and analysis to understand the holding company's history and current state. This research was then translated to a placemat, verbal presentation and finally, a 500-word blog post on Culpwrit.com.

SKILLS:

  • Research analysis

  • Research presentation

  • Industry knowledge