CLASS:

Media Planning ​

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PROFESSOR:

Helen Katz​

CLIENT:

Airbnb​

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TEAM:

Rhett Ahlander, Arquillia Burks, Andrew Keller, Rachel Mihulka

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ASSIGNMENT OVERVIEW: 

As the final project for this class, we were tasked to create a media plan based on a competitive analysis to reach a target audience identified through a demographic audience analysis. With the identified audience, as a team, we established an insight, create a strategy and ideated a number of media tactics to help successful reach the audience and grow the Airbnb business. 

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SKILLS:

• Strategy development

• Demographic audience analysis

• Media planning

• Media scheduling