Media Plan

AIRBNB

CLASS:

Media Planning 

PROFESSOR:

Helen Katz

CLIENT:

Airbnb

TEAM:

Rhett Ahlander, Arquillia Burks, Andrew Keller, Rachel Mihulka

ASSIGNMENT OVERVIEW: 

As the final project for this class, we were tasked to create a media plan based on a competitive analysis to reach a target audience identified through a demographic audience analysis. With the identified audience, as a team, we established an insight, create a strategy and ideated a number of media tactics to help successful reach the audience and grow the Airbnb business. 

SKILLS:

  • Strategy development

  • Demographic audience analysis

  • Media planning

  • Media scheduling