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Rhett Ahlander, Arquillia Burks, Andrew Keller, Rachel Mihulka
As the final project for this class, we were tasked to create a media plan based on a competitive analysis to reach a target audience identified through a demographic audience analysis. With the identified audience, as a team, we established an insight, create a strategy and ideated a number of media tactics to help successful reach the audience and grow the Airbnb business.
Demographic audience analysis
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