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Crisis Plan
JACK IN THE BOX
CLASS:
Crisis Communication Management
PROFESSOR:
Jim Motzer
CLIENT:
Jack in the Box
TEAM:
Meghan Conwell, Elizabeth Romano
ASSIGNMENT OVERVIEW:
As our final project for the course, our professor presented us with crisis scenario surrounding gun violence in a fast food restaurant. Approximately 72 hours later, in the final session, the class simulated a media briefing. I, along with my two team members, conducted the proper research and prepared for the briefing. The preparation and simulation were ultimately some of most fascinating, informative exercises I have ever been a part of.
SKILLS:
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Crisis management
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Key messaging
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Media relations
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