Crisis Plan

JACK IN THE BOX

CLASS:

Crisis Communication Management

PROFESSOR:

Jim Motzer

CLIENT:

Jack in the Box

TEAM:

Meghan Conwell, Elizabeth Romano

ASSIGNMENT OVERVIEW: 

As our final project for the course, our professor presented us with crisis scenario surrounding gun violence in a fast food restaurant. Approximately 72 hours later, in the final session, the class simulated a media briefing. I, along with my two team members, conducted the proper research and prepared for the briefing. The preparation and simulation were ultimately some of most fascinating, informative exercises I have ever been a part of. 

SKILLS:

  • Crisis management

  • Key messaging

  • Media relations