Collaboration Sweepstakes

PERONI NASTRO AZZURRO

AGENCY:

Jacobson Rost

CLIENT:

Peroni Nastro Azzurro

TEAM MEMBERS:

Creative:

Janson Straub

Vicki Wrobel

Sarah Chung

OVERVIEW:

In 2018, Peroni partnered with Martone Cycling to create a one-of-a-kind collaboration bike. With the Martone for Peroni program, the brand will be giving away a number of bikes as part of 13 different sweepstakes running throughout the summer all around the country. 

RESPONSIBILITIES:

  • Day-to-day contact with brand team and sweepstakes agency partners

  • Creation and approval of copy document and artwork for two versions of the sweepstakes website

  • Organization of 13 sweepstakes run in nine national locations at various times throughout the summer

  • Distribution of proper materials to production agency for each sweepstakes

  • Facilitated expedited creation of informational postcard for sweepstakes winners

RESULTS:

COMING SOON