Collaboration Sweepstakes
PERONI NASTRO AZZURRO
AGENCY:
CLIENT:
Peroni Nastro Azzurro
TEAM MEMBERS:
Creative:
Janson Straub
Vicki Wrobel
Sarah Chung
OVERVIEW:
In 2018, Peroni partnered with Martone Cycling to create a one-of-a-kind collaboration bike. With the Martone for Peroni program, the brand will be giving away a number of bikes as part of 13 different sweepstakes running throughout the summer all around the country.
RESPONSIBILITIES:
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Day-to-day contact with brand team and sweepstakes agency partners
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Creation and approval of copy document and artwork for two versions of the sweepstakes website
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Organization of 13 sweepstakes run in nine national locations at various times throughout the summer
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Distribution of proper materials to production agency for each sweepstakes
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Facilitated expedited creation of informational postcard for sweepstakes winners
RESULTS:
COMING SOON