PERONI NASTRO AZZURRO
Peroni Nastro Azzurro
In 2018, Peroni partnered with Martone Cycling to create a one-of-a-kind collaboration bike. With the Martone for Peroni program, the brand will be giving away a number of bikes as part of 13 different sweepstakes running throughout the summer all around the country.
Day-to-day contact with brand team and sweepstakes agency partners
Creation and approval of copy document and artwork for two versions of the sweepstakes website
Organization of 13 sweepstakes run in nine national locations at various times throughout the summer
Distribution of proper materials to production agency for each sweepstakes
Facilitated expedited creation of informational postcard for sweepstakes winners